Digital Brand Manager

Recruiter
Better Placed
Location
Liverpool
Salary
Negotiable
Posted
19 Jun 2018
Closes
17 Jul 2018
Ref
LW 26472
Contact
Leanne Wallworth
Sector
B2C, FMCG
Job Function
Online Marketing
Contract
Permanent

Are you a digital expert with a passion for building brands online? If so this could be just the opportunity you're looking for! Our client is a globally successful FMCG business with an instantly recognisable brand. The brand has a strong digital footprint and require a digital expert to drive brand equity and sales growth by creating and managing a compelling digital brand experience for consumers online.

As Digital Brand Manager you will work alongside Brand Managers to create and deliver brand communications via digital channels. You will be tasked with planning and delivering the brands digital marketing campaigns across all channels, managing agency relationships and measuring and reporting on the success of the campaigns. You will work across channels such as web content, social media, digital media, search and mobile to deliver a consistent brand experience for consumers ensuring there is a clear tone of voice and positioning. As a digital champion the post campaign analysis and ongoing web analytics will play a vital role in helping you to understand where the plans can be optimised. You will drive best practice and champion the use of the most appropriate tools and channels.

The ideal candidate will be a digital expert with at least 2-3 years experience gained client or agency side, managing significant digital campaigns. Candidates with experience of managing the digital marketing for an FMCG brand will have an advantage. You will be an excellent team player with excellent project management skills and a great track record of success.

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