Senior Marketing Campaign Analyst

Senior Marketing Campaign Analyst

Better Placed are on the look out for experience senior marketing analytics specialist do join a national organisation to help lead their marketing campaign analytics function to increase customer engagement & maximise ROI through manipulating and presenting data. This is a data driven role with extensive usage of SAS & analytical techniques required to succeed, further to this however is the need to find someone with the ability to present to and influence senior stakeholder to define a clear strategy moving forward.

Accountabilities:

• Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
• Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
• Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings
• Drive the automation of current SAS processes to increase efficiency's and support a zero-error culture within the wider analytical community
• Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
• Delivery and evolution of campaign analysis to understand business and commercial impact
• Lead the digital evolution of the business and drive the digital analytics agenda.

Prior experience using analytical tools such as SAS/ SQL / Salesforce are essential to be successful in this role - further to this experience working within a regulated environment would be beneficial but not essential. On offer is the chance to join a great business within a senior analyst role, the business have a great culture and with some really excited partnerships being acquired on a yearly basis. If you're are DATA GURU with the ability to interpret and re-shape data to then present back to stakeholders to increase ROI then please get in touch to discuss further.