Digital Marketing Manager
I'm working with a rapidly growing luxury e-commerce organisation and they're looking for a Digital Marketing Manager to help drive performance across their rapidly growing business.
Your role will see you play an active role in managing and optimising all aspects of their performance marketing channels with a specific focus on Paid Search and Paid Social, whilst also working closely with their partnered agencies. Customer growth and incremental marketing are important facets of this role.
- Delivering the day to day activities for including PPC, shopping, display, social, programmatic and paid social.
- Owning and developing the strategy across all performance marketing channels to achieve profitable growth and customer acquisition targets.
- Owning and managing the budget allocation for all performance marketing channels, with a focus on ROI and CPA targets
- Identifying new opportunities and channels to drive profitable customer acquisition within an allowable CPA
- Developing strong, collaborative relationships with third-party digital marketing agencies, keeping up to date with best practice, new innovations and opportunities to enhance performance
- Proven experience working across digital marketing channels in a similarly sized e-commerce or multi-channel business, ideally with a fashion or lifestyle retailer
- Experience of driving customer acquisition across different marketing channels to an allowable CPA
- Highly commercial, with a results-driven focus and an understanding of the implications of decisions and actions
- Strong proficiency using Google Analytics and understanding of digital marketing attribution models
- Highly conscientious and self-motivated, with the ability to multi-task and prioritise own workload
- Excellent interpersonal and communication skills, with the ability to build relationships with stakeholders of all levels.
This is a fantastic opportunity for a passionate and driven Digital Marketing expert to join the team in a newly created role, with the opportunity to make a real impact in a growing business. If you'd like to learn more then please get in touch.