Digital Marketing Director

Recruiter
EMR
Location
London
Salary
£125k - £175k pa + Benefits
Posted
04 Dec 2018
Closes
11 Dec 2018
Ref
1631047
Contact
Barry Hopkins
Sector
Telecoms
Job Function
Online Marketing
Contract
Permanent

An exciting Digital Marketing Director opportunity has arisen to join a global technology company who have ambitious future-plans.

You'll be tasked to develop a winning digital marketing strategy that optimises opportunities across a broad range of social & small/mid-sized enterprises, blue chip companies and government organisations.

As Digital Marketing Director, your main responsibilities will be:

  • Working closely with the content, product and sales teams to initiate and optimize digital campaigns that contribute to demand generation.
  • Accountability for delivering consistent and up-to-date content across all digital channels, growing and engaging digital audiences, while managing a team of expert marketers.
  • Developing an imaginative social media programme - optimising it's cost effectiveness and potential.
  • Understanding different customer segments, the sales funnel and nurturing lifecycle.
  • Being analytical with performance metrics, tracking, reporting and analysing all campaigns based on results.
  • Providing creative ideas and specific directions to enable best in class digital channel experiences.

Ideal skills, experience and personal attributes

  • Experience of delivering outstanding results within a B2B marketing environment
  • An understanding of web design with the ability to converse with agencies in detail about technical specifications
  • Good knowledge of SEO and PPC methodologies
  • An interest within new technologies and innovation
  • A passionate, forward thinking digital marketing leader, someone who can articulate a vision and engage other to deliver this
  • Experience of working in an international, matrix-based and collaborative structure

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