Digital Analyst - Leeds

Recruiter
Better Placed
Location
Leeds
Salary
£30k - £35k pa
Posted
01 Feb 2019
Closes
15 Feb 2019
Ref
NXS/27373
Contact
Nick Sankarsingh
Job Function
Web Analytics
Contract
Permanent

Digital Marketing Analyst

A newly created position for a digital marketing analyst to join a leading retail organisation in central Leeds. This is an exciting position to join a thriving company which continues to grow and the focus of this role will be in generating data driven insight as to the performance channels.

Organisation

My client is a leading, if not, the leading leisure organisation in the UK. With head office based in Leeds centre and around 1 million customers there has never been a better time to join. As the company continues to thrive and add heads to its team this is a truly great brand in the very desirable leisure sector.

Role

This is a digital marketing analyst position to accurately track understand the effectiveness of digital marketing activity, informing where and how to invest to maximise volume of new customers. As digital marketing analyst you ill work with the website manager to understand customer journeys through the website and how these can be enhanced. You will use attribution models to understand overall digital activity across the entire customer journey. Essentially this role will be to make data driven insights over the digital channels (PPC, SEO, Affiliate, email and social media) to determine which channels are most effective and how to optimise them. The digital marketing analyst will innovate and challenge the status quo using competitive insights, industry knowledge and own data.

Person

The ideal digital marketing analyst will first of all have excellent numerical and analytical skills and be able to interpret data to inform digital strategy. You will have a solid understanding of digital channels including PPC, SEO, Programmatic display and paid paid social. In terms of systems you ll be competent on Google Analytics and familiar with Google Search Ads 360 and Facebook Business Manager.

The position of Digital Marketing Analyst for this leading leisure organisation will be based in central Leeds and commutable from surrounding areas such as Wakefield, Huddersfield, York, Harrogate, Selby and Bradford. To be considered for this opportunity please apply or email nicksankarsingh@betterplaced.com