Digital Acquisition Manager

Recruiter
EMR
Location
London
Salary
£40k - £50k pa
Posted
12 Mar 2019
Closes
09 Apr 2019
Ref
1631430
Contact
Lewis Chaplin
Sector
B2B
Job Function
Search Marketing
Contract
Permanent

Are you a digital marketer with a particular bias for SEO & PPC?

A media publishing company who have a long-standing reputation within their industry are looking for a digital marketing manager who has the experience in developing and driving a SEM led customer acquisition and retention strategy.

This person will take complete ownership of all SEM activity and work closely with internal stakeholder and agencies to achieve the commercial objectives.

Key Responsibilities:

  • Acquiring new customers (and registrations) at an agreed CPA
  • Have a strong understanding of what content customers want, and what content converts via analytics
  • Design and test landing pages for conversion optimisation
  • Develop simple and clean customer journeys from first click to purchase
  • Work with editorial teams to enlighten, educate, and provide support to ensure on page SEO optimization of all webpages
  • Maintain close and positive relationships with digital agencies

Key Skills:

  • Stakeholder management and experience with working agencies
  • Experience working in partnership with technical teams
  • Proven experience in a dedicated SEM role
  • Track record of achievement in revenue and lead generation through SEO and PPC
  • The ability to identify, plan and execute On-Page strategies to deliver growth in organic search and targeted traffic
  • Understanding of the role SEO plays in business objectives and KPIs

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